Most frequently asked questions
Questions about the video process:
Each video is different, and each shoot has different needs, but in general:
- First, we’ll discuss what you would like or need, and how we could deliver that to you at a price you’re comfortable with. There are ways to save you money, for example, by shooting enough footage (interviews and b-roll) to create content that can be used on a variety of platforms. You don’t want to post the exact same video on your website, YouTube, Facebook, and Instagram, etc. If you are promoting yourself, your business, or a cause, or the videos should present the same message for continuity, while being different enough so it looks like each message is tailored for each medium.
- Second, if you want a story based video, we’ll determine if we need to pre-interview people to see who might have the best story for your organization, and discuss location(s) for footage. We’ll work to get the most impactful story we can for you.
- Third, we’ll shoot the interviews and b-roll.
- Fourth, we’ll edit the video and submit it to you for approval and/or edits.
- Fifth, once the final cut is approved, we’ll give it (or them) in the formats we previously agreed upon so you can distribute it.
The prices listed are not “teaser” starting prices; they are what you could normally expect to spend if you purchase the service or package as described. Possible add-ons and the costs are described in each category.
We are committed to giving you a video(s) that you love. We will do our best to adhere to the general direction or story that we agreed on prior to filming. This ensures that video(s) are in line with what you wanted.
We keep you informed and show you samples to make sure you’re satisfied.
The industry standard is for clients to have the opportunity to make one major edit and one minor edit, which is included in the price.
Additional edits incur additional fees because edits can go on forever, particularly if people do not plan well in advance.
You may already have a series of topics in mind. In this case, we can decide how to get the most interesting b-roll for your vlog series.
If you are unsure about what you’d like for a vlog series, we can discuss what you want to accomplish with it and ow best to make that happen. Then we’ll plan the series and give each video a title to help us stay on point.
We’ll discuss b-roll – how much you already have and how much we should shoot at your location.
We will help you decide how to promote your video series on social media if you’d like.
There will be extra footage in your interviews that won’t be used. We can turn this into short social media posts at our editing rate of $50 per hour, which will help you promote your video series and drive traffic to your website or event.
If you would like help promoting your video, such as paying for ads on Facebook and other social medial platforms, we can offer concrete suggestions. We can also help you plan a series of photos and videos for different social media platforms that are cost effective.
You can cancel at any time during the process but you will be charged for the work that is done; for example, story creation, pre-interviews, video footage, and pictures scanned.
We understand that things come up and work needs to be rescheduled from time to time. Please let us know in a timely manner so we can adjust our schedule accordingly.
The deposit you made reserves a block of our time. We do not want to keep anyone’s deposit; however we cannot book another job during the time you reserved.
We will follow the schedule and rates below, depending on the amount of notice that you give us. Days and weeks are based on a typical business week, Monday – Friday.
3 weeks notice – 100% refund
2 weeks notice – 75% refund
1 week notice – 50% refund
4 days notice – 40% refund
3 days notice – 30% refund
2 days notice – 20% refund
1 days notice – 10% refund
Again, please contact us if an emergency arises and we will do everything possible to accommodate your needs.
We understand that no matter what industry you are in, there are competitors. Due to the nature of interviews, some information you give may be very personal and you may not want it used in the video or shared with anyone. We will, of course, respect your wishes.
Your information, including video footage, will not be shared with anyone outside of the project. We may, on occasion, need to hire expert contractors if your project demands it. This might include experts such as sound technicians, video editors, or animation experts. We would clear this with you before we proceed.
With your permission, we would like to be able to link to your videos, if you post them online, to use in our portfolio. We have included wording in our contract to that effect.
Questions about interviewing:
I hate how I look in pictures and video. Really hate how I sound, too, so I understand some of the trepidation about being in front of the camera. It takes practice, but I also remind myself that I’m sharing information that people need, so they’re not so focused on how I look, just whether or not I’ll deliver the information in a clear, succinct manner.
First, I’ll see what your biggest concerns are and address them before we start to shoot. There may be ways to film you that make you feel more comfortable. We can work with lights, props, and composition to give you the best look possible.
Keep in mind that we will use a LOT of b-roll, which are interesting clips or photos that show what you’re talking about. You won’t be on screen the whole time. Those are called “talking head” videos and they’re a turnoff. Storytellers say “show, don’t tell,” which is what b-roll does. B-roll plays during your interview.
I could meet with you in advance of the filming for a quick practice session so you can see how it will turn out. Once you get over through this initial challenge, you might even think it’s fun!
If you are the owner or head of an organization, people will want to hear from you. Here’s a solution that works well: Choose someone else at your organization to do the interviews. You could still be in the video – by giving an opening statement and then introducing a member of your staff, a Board member, or a client as an expert on a particular topic in your series. And then, you’d give a wrap-up statement.
No problem! We can almost always record it and add it in while b-roll is playing.
It helps to remember that this is an informal interview, not a performance. While the best orators practice their speeches in front of others before they take the stage, this usually comes off as inauthentic on camera. The most compelling interviews will focus on one main idea or message, and they have a friendly, informal feel like a fireside chat.
Identify your target audience and create a main talking point for each video. One point per video is best because it’s hard for your audience to remember more than one point.
Have a cheat sheet of talking points handy so you can refer to them. We’ll cut the parts where you look at your notes.
Clear your calendar for the day so you can feel comfortable and at ease in front of the camera.
No. It is best if you speak naturally because the beauty of video is that it helps you establish a personal connection with your target audience. Authenticity is the key so you don’t want to look as if you’re reading from a teleprompter or that you’ve practiced a canned speech. I will ask you questions that will cover all the prompts we agreed on in advance. The questions I ask are meant to inspire and guide your answers, they won’t be included in the video.
Wear: bright, solid colors that are flattering for your skin type. Earth tones and lighter shades of gray work best unless you’re trying to stand out from the crowd at an event.
Don’t wear: black, white, stripes, loud patterns. Charcoal and navy suits look best on camera. White shirts are OK if worn as part of a suit but light colored shirts look better on camera.
You may already have a story or theme in mind. If not, we can help you. If you’ve already collected pictures, articles, and video clips, we can look at those for a story or theme. We will decide how much photo editing needs to be done to produce the quality of video you are looking for at a price you can afford. Some pictures cannot be saved; others may take so long that it is not cost effective for you. We’ll discuss it before we start the project.
We have a professional, high quality scanner for pictures and articles and can take pictures of memorabilia.
We cannot assume the liability for converting old VHS and other types of videotape into a digital format, but there are many options for that, including Costco. Because videotapes become fragile with age, using a service that specializes in video transfer is the safest way to preserve your family’s old movies.
Email laura @ auranel.com
available from 8:00 am – 6:00 pm
Address PO Box 4367, Culver City, CA 90231
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